Search Term Waste Detector
Find search terms that are eating your budget without converting. One report, ready to hand to your agency or act on directly.
Platforms
Google AdsMonitors
NameAdvertising channel typeSearch termImpressionsClicksCtrAverage cpcCost micros
Time range
LAST 30 DAYSLAST 7 DAYS
Community
Used 4 times
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Frequently asked questions
What is a wasted search term?
A search term that triggered your ad, got clicks, and spent budget but generated zero conversions. These terms are either irrelevant to your offer or landing on a poor experience. Adding them as negative keywords immediately stops the waste.
How much budget am I typically wasting on bad search terms?
For most Google Ads accounts, 20-40% of spend goes to search terms that will never convert. This playbook quantifies that for your specific account.
What should I do with the results?
Export the zero-conversion terms, review them, and add the irrelevant ones as negative keywords in Google Ads. For terms that are relevant but not converting, investigate your landing page or offer.
Does this work for Shopping campaigns?
Shopping campaigns use search queries differently. Product listings are matched by Google rather than keywords you set. This playbook focuses on Search campaigns. For Shopping query analysis, ask ClickBoss directly in the chat.