Google Ads integration
Spend, CPA and ROAS across every campaign type.
Which Google Ads campaigns spent the most last week with the lowest ROAS?
Three campaigns spent the most last week with ROAS under 2x. Together they took 41% of spend and returned 18% of conversion value.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand + Generic Search | $4,120 | 1.6x |
| PMax, All Products | $3,480 | 1.4x |
| Display Remarketing | $1,910 | 0.9x |
Next step: Cap Display Remarketing and move budget to your two campaigns above 3x.
Connect Google Ads and ClickBoss reads your campaigns every morning: Search, Shopping, Display and Performance Max. It checks spend, CPA and ROAS against your targets and puts what needs you in your 8:30 briefing.
Decisions for your team
Where is our Google Ads budget being wasted?
- Found
- 14 search terms spent $2,310 last month without a single conversion.
- Decision
- Add them as negatives. Move the budget to campaigns above 3x.
- Outcome
- Save moneyAbout $2,300 a month
Metrics and dimensions
Information
- Category
- Advertising
- Developer
- ClickBoss
- Works with
- Morning briefingMy AlertsAuditsChat
- Access
- Read-only. Never edits your account
- Documentation
- Google Ads help center(opens in a new tab)
- Privacy policy
- Google privacy policy(opens in a new tab)
ClickBoss only reads your Google Ads data. It never changes your settings, budgets or records, and you can disconnect it at any time in Settings. Google Ads's own use of your data is covered by its terms and privacy policy.
Frequently asked questions
What Google Ads data does ClickBoss read?
Spend, impressions, clicks, CTR, CPC, CPM, conversions, conversion value, CPA, ROAS, conversion rate and keyword Quality Score, across Search, Shopping, Display and Performance Max campaigns. ClickBoss only reads this data: it never changes your bids, budgets, keywords or campaigns. It reads the numbers each morning and tells you what changed.
How does ClickBoss find wasted Google Ads spend?
The Search Term Waste Detector looks for search terms that spend without converting, and Google Ads Keyword Performance ranks keywords by cost and return. Findings worth acting on appear in your morning briefing, with the search terms, the spend and the numbers behind them.
How often does ClickBoss check my Google Ads account?
Every morning, in your project's time zone, it compares yesterday against your targets and recent baseline, then delivers the results in your morning briefing at 8:30. When you ask a question in chat, it fetches live data from Google Ads on the spot.
How do I connect Google Ads to ClickBoss?
In ClickBoss, open Settings, then Connectors, and choose Google Ads. Sign in with the Google account that manages your ads and approve access. Then pick the ad account for each project. Each project uses one Google Ads account, and ClickBoss only ever reads from it.
More integrations
Meta AdsFacebook and Instagram campaigns, creative and frequency.
TikTok AdsTikTok campaigns, purchases and video watch time.
LinkedIn AdsB2B campaigns, leads and who your ads reach.
Pinterest AdsPins that get saved, clicked and bought.
Snapchat AdsSnap campaigns, swipe ups and purchases.
Google AnalyticsSessions, conversions and revenue from your GA4 property.