Meta Ad Creative Performance
Rank every active Meta ad by ROAS, CTR and frequency. Know which creatives are working and which need replacing before they drain budget.
Platforms
Meta AdsMonitors
Ad nameImpressionsReachFrequencySpendClicksCtrCpc
Time range
Last 30 daysLast 7 days
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Frequently asked questions
What is creative fatigue and how does this playbook detect it?
Creative fatigue happens when the same audience sees the same ad too many times. CTR starts falling, CPC rises, and ROAS drops. This playbook flags ads with high frequency and declining CTR so you can refresh them before spend efficiency collapses.
What frequency is too high?
Above 3.5 in 7 days is a warning. Above 5.0 means the audience is overexposed. The right threshold depends on your audience size and campaign objective, but those are the starting points this playbook uses.
Should I pause low ROAS ads immediately?
Not always. Check the creative age first. A new ad needs 3-5 days and a minimum of 50 impressions before ROAS data is meaningful. If an ad has been running for 2 weeks with significant spend and ROAS below 1.0, pause it.
How is this different from campaign-level performance?
Campaign-level data averages across all ads. A strong creative can hide a weak one at the campaign level. Ad-level data shows you which specific images, videos, or copy are driving results and which are dead weight.
How often should I check this?
Weekly for active accounts spending above 500 per week. Set Watch mode to have ClickBoss flag frequency spikes automatically so you are not checking manually.