Meta Ads integration
Facebook and Instagram campaigns, creative and frequency.
Which Meta ad sets have frequency above 3 this week?
Two ad sets passed a frequency of 3 this week, and both lost click-through as frequency rose.
| Ad set | Frequency | CTR |
|---|---|---|
| Retargeting, 7 days | 4.2 | 0.6% |
| Lookalike 1%, UAE | 3.4 | 0.9% |
Next step: Refresh the creative on Retargeting first. Its CTR has halved since frequency passed 3.
Connect Meta Ads and ClickBoss reads your Facebook and Instagram campaigns every morning. It checks spend, CPA and ROAS against your targets, watches frequency for tired creative, and puts what needs you in your 8:30 briefing.
Decisions for your team
Which Meta creatives are wearing out?
- Found
- Your retargeting ad set reached a frequency of 4.2, and its click-through rate fell from 1.4% to 0.6% in three weeks.
- Decision
- Swap in new creative this week and cap frequency at 3.
- Outcome
- Grow moneyWin back click-through on your best audience
Metrics and dimensions
Information
- Category
- Advertising
- Developer
- ClickBoss
- Works with
- Morning briefingMy AlertsAuditsChat
- Access
- Read-only. Never edits your account
- Documentation
- Meta Ads help center(opens in a new tab)
- Privacy policy
- Meta privacy policy(opens in a new tab)
ClickBoss only reads your Meta Ads data. It never changes your settings, budgets or records, and you can disconnect it at any time in Settings. Meta Ads's own use of your data is covered by its terms and privacy policy.
Frequently asked questions
What Meta Ads data does ClickBoss read?
Spend, impressions, reach, frequency, clicks, CTR, CPC, CPM, purchases, purchase value, CPA, ROAS, add to cart, checkouts, video views and engagement, by campaign, ad set and ad. It covers Facebook and Instagram placements together, and access is read-only, so nothing in your account changes.
Can ClickBoss spot creative fatigue on Meta?
Yes. The Ad Frequency Monitor watches how often people see your ads, and Meta Ad Creative Performance compares creatives on spend and results. When frequency climbs while engagement drops, it shows up in your morning briefing, so you can refresh the ad before results slide.
How does ClickBoss calculate ROAS for Meta campaigns?
It divides the purchase value Meta reports by your spend, for each campaign and across the account. For the business view it also works out MER, your total revenue divided by total ad spend, so you see both the platform's number and the real one.
How do I connect Meta Ads to ClickBoss?
In ClickBoss, open Settings, then Connectors, and choose Meta Ads. Sign in with the Facebook account that has access to your Business Manager and approve read-only access. Then pick the ad account for each project. Each project uses one Meta ad account, and you can disconnect it any time.
More integrations
Google AdsSpend, CPA and ROAS across every campaign type.
TikTok AdsTikTok campaigns, purchases and video watch time.
LinkedIn AdsB2B campaigns, leads and who your ads reach.
Pinterest AdsPins that get saved, clicked and bought.
Snapchat AdsSnap campaigns, swipe ups and purchases.
Google AnalyticsSessions, conversions and revenue from your GA4 property.