Google Analytics integration
Sessions, conversions and revenue from your GA4 property.
Which channels drove the most revenue last month?
Paid Search and Organic Search drove 68% of last month's revenue. Email converted best per session.
| Channel | Revenue | Conv. rate |
|---|---|---|
| Paid Search | $48,200 | 2.9% |
| Organic Search | $31,600 | 2.1% |
| $12,400 | 4.8% |
Next step: Email converts best but brings few sessions. A larger list is the cheapest growth here.
Connect Google Analytics and ClickBoss reads your GA4 property every morning: traffic, engagement, conversions and revenue by channel. Matched with your ad spend, it shows what your marketing really returns.
Decisions for your team
Which channel should get more budget?
- Found
- Email converts at 4.8% of sessions. Paid social converts at 0.9%.
- Decision
- Grow the email list before you add budget to paid social.
- Outcome
- Grow moneyMore revenue from the channel that converts best
Metrics and dimensions
Information
- Category
- Analytics
- Developer
- ClickBoss
- Works with
- Morning briefingMy AlertsAuditsChat
- Access
- Read-only. Never edits your account
- Documentation
- Google Analytics help center(opens in a new tab)
- Privacy policy
- Google privacy policy(opens in a new tab)
ClickBoss only reads your Google Analytics data. It never changes your settings, budgets or records, and you can disconnect it at any time in Settings. Google Analytics's own use of your data is covered by its terms and privacy policy.
Frequently asked questions
What Google Analytics data does ClickBoss read?
Sessions, users, new and returning users, pageviews, bounce rate, engagement rate, session duration, conversions, revenue and average order value, broken down by channel, source and landing page. It reads from your GA4 property with read-only access and needs no extra tagging or custom setup.
How does ClickBoss use GA4 with my ad data?
It puts GA4 revenue next to your Google Ads and Meta spend to work out MER, the return on all your marketing. Your project also uses GA4's time zone, so every daily number, including your morning briefing, lines up with the reports you know.
Can ClickBoss find pages that lose visitors?
Yes. The Bounce Rate & Engagement Audit finds pages and channels where visitors leave without engaging, and Traffic Source Performance shows which sources bring visits that convert. Both work straight from your GA4 data, so you can fix the page or move budget to the sources that pay.
How do I connect Google Analytics to ClickBoss?
In ClickBoss, open Settings, then Connectors, and choose Google Analytics. Sign in with the Google account that can view your GA4 property and approve read-only access. Then pick the property for each project. ClickBoss takes its reporting time zone from that property automatically.
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